Objective, a contemporary design exhibition that brought together two senior Jerusalem-born designers – Ezri Tarazi and Haim Parnas, former students and current lecturers in design at Bezalel. In the exhibition, Tarazi and Parnas showed new bodies of work whose design is based on a personal study of Jerusalem, the city that served as the source of their inspiration and played a significant role in forming their identities as mature designers.

In the works exhibited, the two designers treated Jerusalem both as a place with a rich material culture that is charged with geopolitical issues, and as an abstract subject that can be interpreted in varying ways. Tarazi presented nine occasional tables whose designs are based on different physical and conceptual interpretations of certain aspects of the city. Parnas’s work combines new sculptural objects with existing sources of inspiration and is displayed in four clusters arranged like vibrant, teaming and pulsating work environments. Despite the designers’ common ideological ground, Tarazi and Parnas are driven by entirely different design approaches. Consequently, the exhibition gave each designer a separate space that serves to provide an insight into the process of design thought as it evolves from one object to the next.
The works are accompanied by films that showed how the exhibits were prepared. Thus, the exhibition also provides a glimpse into the design process as it unfolds, beginning with the sources of inspiration, through the work methods, to the final product.

This opening of the exhibition at the Tower of David closes a circle almost a hundred years old that began with the British Mandate, when the citadel served as a museum gallery showcasing the visual arts of the young Eretz-Israel (Exhibitions at the Tower of David, 1921–1932). Choosing the Tower of David Museum as a venue for the first joint exhibition devoted to industrial designers is significant, both in the attempt to relate to the museum’s physical setting and also to its role as an exhibition location. The works of both designers enable us to uncover the traditional artisans’ crafts of the Old City and its environs, representing workshops that are disappearing from the local landscape. To a considerable extent, Objective is an exhibition that epitomizes the fulfillment of a historical vision of the Tower of David as the city’s museum, which – in addition to presenting the city’s history and displaying the citadel as an archaeological site – is also capable of hosting contemporary art and design exhibitions within its walls to broaden the view of the ‘other’ Jerusalem, the one that exists without ceasing in the domain of artistic and cultural thought and creation.

Exhibition curator: Smadar Keren
Design: Ori Glazer – Architect
Director and Head Curator, Tower of David Museum: Eilat Lieber

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